Monday, May 7, 2007

Advertising-Open House Flags

Homesteadnet.com is the powerhouse of real estate listings in the Rochester NY area. It gives buyers the ability to search for Open House flags, in the areas in which they are interested and print them out, creating in effect, an "Open House hit list" for the weekend.

COOL STUFF! The jury is still out but once buyers are educated regarding this feature, it could create a shift away from the D&C Saturday Real Estate Section. It is a whole lot less expensive, not to mention a lot more efficient as well. That could put a major hurten on D&C advertising revenue. Time will tell...

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