There is no question that exposure is important, however, realty companies today are moving away from print media. It is expensive and inefficient. Print media, locally has come down in price with the advent of the internet. Print media that was worth its keep around here was the D&C. However, the D&C was not in all circumstanses, consumer friendly. Years ago, it made "For Sale by Owners" pay handsomely for the spot most sought after which was the Saturday Real Estate section. "For Sale by Owners" has to pay for Friday, Saturday, and Sunday. There was no Saturday only option available. Today there is...but if "For sale by Owners" want to do a picture ad, they still must take out a three line add as well.
Tips for D&C Advertising
1. When using the D&C consider skipping the picture ads. They are inefficient and sellers are on all the websites with the MLS.
2. We recommend using the D&C for advertising Open Houses only. Don't fall victim to being up sold on Picture Ads- it is a waste of money.
3. Use only the 3 line Open House Ad. It is about $40 dollars. (These are still effective)
4. Make sure you include your address, MLS number , and phone number. By including your MLS number, it will keep those hungry agents back at bay.
Sunday, May 6, 2007
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